Founder. Builder. Voice in Wellness.
I was once immersed in a world that measured success by quick wins and quick fixes. It was fast, loud, and focused on performance over purpose. Over time, I saw the cracks: brands without soul, solutions that didn’t last, and a culture built on one data point instead of truth. I knew there was a different way. So I began building with intention, creating ecosystems where wellness, integrity, and culture could thrive together.
I create brands and platforms at the intersection of wellness, business, and authenticity to help people and companies thrive in a world of constant change.
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“Each brand has a special, specific and nuanced voice that they seek to project out into the world. Remember that you are building the brand for your consumer, and your voice should continue to develop as you listen to your community.”
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"To be successful, you have to love the process and be motivated by the challenges and the building blocks. Starting a company requires building a team, mobilizing investors, and working through immense uncertainty. "
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"Many founders say that when you start a company, the first few years are the wildest, fullest, and most unforgiving times. And I agree. The commitment and tenacity you must have to the mission is incredible."
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“As women entrepreneurs, we need to make sure we are thinking BIG and not taking no for an answer.”
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“It wasn’t a sure thing, but our DTC business helped support what we thought was a white space, and that aligned with the Target consumer.”
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"Go with your gut. We all have keen instincts that are balanced on data and intuition together—and we just need to listen."
